That I had to explain MTV's acronym... eeesh.
When Cable TV Was Still Young
Set the wayback machine 40 years plus 6-8 months ago (from the date of this
post). Cable TV was rolling out in my suburb of Milwaukee, and it FINALLY
arrived at our house. Hurray! We didn't have HBO, but we DID have all of the
other fledgling basic cable channels... including Nickelodeon, which was then
one of the Warner Amex Satellite Entertainment Company (WASEC) channels.
(WASEC, and its progenitor Columbus, Ohio
QUBE project, are its own
fascinating story.) Nickelodeon mostly had single-digit-aged kids
programming, but at night (especially Sunday night) it had a 30-minute show
called PopClips, which
would play the then mindblowing concept of music videos... or as one friend
of mine called them, "Intermissions" (because HBO would play music videos
between movies to synch up start times... I didn't have HBO so I trusted
him). There is a YouTube
narrative video that discusses the show in depth, including its tenuous
link to another WASEC channel that was going to start airing 40 years ago
today...
I Want My MTV
Anyone sufficiently old knows that MTV stood for Music Television. At
midnight US/Eastern time on August 1, 1981, it played its
space-program-themed bumper, followed by, "Video Killed the Radio Star" by
The Buggles.
Now the local cable company pulled a bit of a dick move with MTV for us. It
attached it to HBO. If you didn't have HBO, the cable company scrambled MTV,
albeit not as strongly as they did with HBO. They scrambled it by making the
picture black-and-white, and cutting out the sound completely. LUCKILY for
me, we did have "cable radio" which let us not only get better FM reception,
but also the stereo broadcast for MTV. Combine them, and I got to see
black-and-white videos with proper sound.
Thanks to people's old videotapes and YouTube, you can watch (modulo a couple
of copyright-whiners) the first two hours of MTV
here. I'd have
embedded this, but I'm guessing the copyright-whiners won that battle too.
There's a lot to unpack about MTV being 40. I'm not going to try too hard in
this post, but there are some things that must be acknowledged:
- MTV was a generation-defining phenomenon for Generation X. I suppose
late-wave Boomers (the last of whom were graduating high school or already
in college) could make a claim to ownership of MTV's first audience, but as
MTV matured, it was very much initially for us Xers.
- It was initially narrowly focussed. The only Black people you'd see on
MTV initially were
JJ
Jackson or members of
The Specials. That
changed a couple of
years later, however.
- It spawned at least one knock-off:
Friday Night
Videos, which unlike MTV didn't require Cable.
Of course MTV doesn't play music videos on it anymore, we have alternatives
now: YouTube, DailyMotion, and their ilk. And if you miss your MTV, or want
to know what it looked like, you really don't have to look hard; many people
have uploaded at least
some VHS
rips, many alas
without music thanks to
copyright teardowns. But with artist often putting out their old music
on their own YouTube pages, some have
taken
to curating lists of them. Even
NPR
has curated the first 100 songs!